Aaron Leetch returned to Illinois State in June of 2013 to serve as the Deputy Director of Athletics. From 2005 to 2011, Leetch was a member of the ISU Executive Team that shared department-wide leadership responsibilities and had direct supervision of athletic department staff in the areas of development, marketing, corporate sponsorships and ticket operations.
In his new role, Leetch will add supervision of the athletics communications and video production units for the Redbirds. He will also assist the Director of Athletics with the sport supervision of the football and men's basketball programs and will provide administrative leadership for men's and women's golf and baseball.
Prior to returning to ISU, Leetch served as the Director of Athletics at Whitworth University in Spokane, Wash. While at Whitworth, He coordinated and oversaw all aspects of the 20 sport intercollegiate athletics program competing in the Northwest Conference. During his tenure, the Pirates won 12 conference championships and two-consecutive McIlroy-Lewis Northwest Conference All-Sports Trophies.
Leetch also led the Whitworth athletic department through the design of a five year strategic plan, and the hiring of new volleyball and men's soccer head coaches. He also coordinated the completion of several facility enhancement projects, including the aquatic center locker room, the installation of FieldTurf, new dugouts and grandstands at the baseball stadium, and a full resurfacing of the 20-year-old Whitworth Track.
Leetch was initially hired in August of 2005 as ISU's Associate AD for Development, before taking on a broader role with the external units. He was later named the Associate AD for External Affairs in June of 2007, before ultimately earning the title of Senior Associate in June of 2008.
During Leetch's first tenure at Illinois State, total athletic fundraising revenue increased by 143%, and total athletic department revenue increased by 56%. He spearheaded a 60% increase in membership for the Redbird Club (now Weisbecker Scholarship Fund) and oversaw significant increases in ticket sales and average attendance for football, men's basketball and women's basketball.
In addition, Leetch served on the search committees that hired the head coaches for men's basketball, women's basketball, baseball and football. Outside of his role on the administrative staff at ISU, Leetch served as an Executive Committee Member of the National Association of Athletic Development Directors (NAADD) and has given several presentations at NAADD and NACDA Conventions over the last five years.
Prior to his stint at Illinois State, Leetch was the Assistant AD for Development at Arkansas State from 2003-05. During that time he oversaw the operations of the ASU Indian Club, increasing its membership by 83% and overall revenue by 47%. Leetch got his start in athletics fundraising at Baylor, where he served in the BU Athletics Development Office for two years, following completion of his MSE in Sport Management at Baylor in 2001.
A 1999 graduate of Tennessee Temple, he and his wife, Lindsay, have two daughters, Avery and Emmersen.